If you thought Netflix was untouchable in the streaming world, think again. According to the latest data from JustWatch, Prime Video has taken the lead in the U.S. streaming market for Q1 2025—and it’s closer than you think.
Let’s break down what’s happening in the streaming world and which platforms are gaining or losing steam this year.
Streaming Charts: Prime Video Takes the Crown (For Now)
Between January and March 2025, Prime Video pulled ahead with 21% of the U.S. streaming market, just slightly beating Netflix, which came in at 20%. The margin is razor thin, but a win’s a win.
These numbers come from JustWatch, a global streaming guide that tracks what over 17 million U.S. users are actually watching—or planning to watch—on their platform.
The Current Streaming Leaders
Here’s the current leaderboard based on JustWatch’s Q1 2025 report and streaming charts:
- 🥇 Prime Video – 21%
- 🥈 Netflix – 20%
- 🥉 Max – 13%
- 🎬 Disney+ – 12%
- 📺 Hulu – 10%
These five are leading the pack, but there’s plenty of movement happening below the surface.
Disney+ and Starz Are Gaining Ground
In terms of short-term growth (from December 2024 to March 2025), Disney+ and Starz both gained +1%, showing a nice bump in user interest.
On the flip side, Paramount+ dropped -2%, making it the biggest loser in the quarter. Other big names like Prime Video, Netflix, and Hulu held steady.
Streaming Charts: Who’s Up and Who’s Down?
Looking back at Q1 2024, here’s how the platforms have shifted:
- 📈 Peacock Premium: +1%
- 📈 Starz: +1%
- 📉 Paramount+: -2%
- 📉 Netflix & Max: -1% each
Even the top dogs aren’t immune to shifts in viewer behavior.
How JustWatch Tracks Streaming Trends
JustWatch doesn’t rely on subscriber numbers. Instead, they look at actual user activity—like what people add to watchlists, what shows they click to stream, and what they mark as “seen.”
This makes their data a pretty accurate reflection of what’s trending in real time.
Why This Matters for Streamers and Viewers
The streaming space is more competitive (and fragmented) than ever. Platforms are battling for attention, and even small changes in content strategy can shake things up.
For viewers, it’s a reminder that the best shows might not always be where you think—and for platforms, the pressure to keep audiences engaged is only getting stronger.
Please share these streaming charts showing the market share of streaming services for the 1st quarter of 2025 with your friends and family.
